Veridian Design

October 2, 2010

I came across this essay by Bruce Sterling recently.  Its long and unwieldy and is also the tail end of a huge archive of similar proclamations which formed the basis of the official Veridian Design Movement website (more on this later).  However I have been drawn back to the web page several times to re-read the portion that might be described as a manifesto for material life.  Since it is what I am thinking about right now I thought I might as well share it with you.  I’ve edited it down (some) but you can read the whole thing here.

It’s not bad to own fine things that you like. What you need are things that you GENUINELY like. Things that you cherish, that enhance your existence in the world. The rest is dross.

Do not “economize.” Please. That is not the point. The economy is clearly insane. Even its champions are terrified by it now. It’s melting the North Pole. So “economization” is not your friend. Cheapness can be value-less. Voluntary simplicity is, furthermore, boring. Less can become too much work.

The items that you use incessantly, the items you employ every day, the normal, boring goods that don’t seem luxurious or romantic: these are the critical ones. They are truly central. The everyday object is the monarch of all objects. It’s in your time most, it’s in your space most. It is “where it is at,” and it is “what is going on.”

It takes a while to get this through your head, because it’s the opposite of the legendry of shopping. However: the things that you use every day should be the best-designed things you can get. For instance, you cannot possibly spend too much money on a bed – (assuming you have a regular bed, which in point of fact I do not). You’re spending a third of your lifetime in a bed. Your bed might be sagging, ugly, groaning and infested with dust mites, because you are used to that situation and cannot see it. That calamity might escape your conscious notice. See it. Replace it.

Sell – even give away– anything you never use. Fancy ball gowns, tuxedos, beautiful shoes wrapped in bubblepak that you never wear, useless Christmas gifts from well-meaning relatives, junk that you inherited. Sell that stuff. Take the money, get a real bed. Get radically improved everyday things.

The same goes for a working chair. Notice it. Take action. Bad chairs can seriously injure you from repetitive stresses. Get a decent ergonomic chair. Someone may accuse you of “indulging yourself” because you possess a chair that functions properly. This guy is a reactionary. He is useless to futurity. Listen carefully to whatever else he says, and do the opposite. You will benefit greatly.

Expensive clothing is generally designed to make you look like an aristocrat who can afford couture. Unless you are a celebrity on professional display, forget this consumer theatricality. You should buy relatively-expensive clothing that is ergonomic, high-performance and sturdy.

Anything placed next to your skin for long periods is of high priority. Shoes are notorious sources of pain and stress and subjected to great mechanical wear. You really need to work on selecting these – yes, on “shopping for shoes.” You should spend more time on shoes than you do on cars, unless you’re in a car during pretty much every waking moment. In which case, God help you.

Now to confront the possessions you already have. This will require serious design work, and this will be painful. It is a good idea to get a friend or several friends to help you.

You will need to divide your current possessions into four major categories.

  1. Beautiful things.
  2. Emotionally important things.
  3. Tools, devices, and appliances that efficiently perform a useful function.
  4. Everything else.

“Everything else” will be by far the largest category. Anything you have not touched, or seen, or thought about in a year – this very likely belongs in “everything else.”

It may belong to you, but it does not belong with you. You weren’t born with it. You won’t be buried with it. It needs to be out of the space-time vicinity. You are not its archivist or quartermaster. Stop serving that unpaid role.

Beautiful things are important. If they’re truly beautiful, they should be so beautiful that you are showing them to people. They should be on display: you should be sharing their beauty with others. Your pride in these things should enhance your life, your sense of taste and perhaps your social standing.

They’re not really that beautiful? Then they’re not really beautiful. Take a picture of them, tag them, remove them elsewhere.

Emotionally important things. All of us have sentimental keepsakes that we can’t bear to part with. We also have many other objects which simply provoke a panicky sense of potential loss – they don’t help us to establish who we are, or to become the person we want to be. They subject us to emotional blackmail.

Is this keepsake so very important that you would want to share its story with your friends, your children, your grandchildren? Or are you just using this clutter as emotional insulation, so as to protect yourself from knowing yourself better?

Think about that. Take a picture. You might want to write the story down. Then – yes – away with it.

You are not “losing things” by these acts of material hygiene. You are gaining time, health, light and space. Also, the basic quality of your daily life will certainly soar. Because the benefits of good design will accrue to you where they matter – in the everyday.

Not in Oz or in some museum vitrine. In the every day. For sustainability, it is every day that matters. Not green Manhattan Projects, green moon shots, green New Years’ resolutions, or wild scifi speculations. Those are for dabblers and amateurs. The sustainable is about the every day.

Now for category three, tools and appliances. They’re not beautiful and you are not emotionally attached to them. So they should be held to keen technical standards.

Is your home a museum? Do you have curatorial skills? If not, then entropy is attacking everything in there. Stuff breaks, ages, rusts, wears out, decays. Entropy is an inherent property of time and space. Understand this fact. Expect this. The laws of physics are all right, they should not provoke anguished spasms of denial.

You will be told that you should “make do” with broken or semi-broken tools, devices and appliances. Unless you are in prison or genuinely crushed by poverty, do not do this. This advice is wicked.

This material culture of today is not sustainable. Most of the things you own are almost certainly made to 20th century standards, which are very bad. If we stick with the malignant possessions we already have, through some hairshirt notion of thrift, then we are going to be baling seawater. This will not do.

You should be planning, expecting, desiring to live among material surroundings created, manufactured, distributed, through radically different methods from today’s. It is your moral duty to aid this transformative process. This means you should encourage the best industrial design.

Get excellent tools and appliances. Not a hundred bad, cheap, easy ones. Get the genuinely good ones. Work at it. Pay some attention here, do not neglect the issue by imagining yourself to be serenely “non-materialistic.” There is nothing more “materialistic” than doing the same household job five times because your tools suck. Do not allow yourself to be trapped in time-sucking black holes of mechanical dysfunction. That is not civilized.

That discipline is not as hard as it sounds. As the design of your immediate surroundings improves, it’ll become obvious to you that more and more of these time-sucking barnacles are just not up to your standards. They’re ugly, or they’re broken, or they’re obsolete, or they are visible emblems of nasty, uncivilized material processes.

Their blissful absence from your life makes new time and space for something better for you – and for the changed world you want to live to see.

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